I found the nicest new product debuting at the Geneva show to be the Volvo S60 sedan. So I began to wonder: Is it too late to reverse Ford's decision to sell Volvo?
Although Ford says it is still on track to complete the sale of Volvo to Zhejiang Geely Holding Group of China by the end of the month, we have seen many auto deals change course recently.
For instance, General Motors Co. decided to keep Opel rather than sell it to Magna International.
Three years ago Ford was absolutely right to concentrate on its own Blue Oval and shed distractions such as Aston Martin, Jaguar and Land Rover.
Volvo is different. Unlike the three British brands, Volvo vehicles fit on Ford platforms.
Volvo is still Ford's center of competence for safety, a valuable asset in light of the Toyota recall crisis. On the S60, Volvo is introducing a system to protect pedestrians. At speeds of up to 22 mph, the S60 comes to a quick stop if it detects a pedestrian in front, even if the driver fails to notice.