For a dealership, a customer's driver's license isn't just a driver's license any more.
Based on lawsuits, it's "a $16,000 liability" lying next to the copy machine, says Doug Fusco, founder and CEO of DealerSafeGuardSolutions in McKinney, Texas.
Every dealership employee who touches the license potentially represents a separate violation of privacy rules, Fusco said in a recent interview.
"When you go to an emergency room, or you go to a bank and hand over your ID, at least they're in a secure area," he said. "Your information isn't just sitting around where anybody can see it or anybody with a cell-phone camera can shoot a picture of it, which is what they (thieves) often do."