In recent years, General Motors on a national magazine cover has meant one thing: a gloomy account of a corporation on the brink. But last week government-resuscitated GM made an influential cover with a story that wasn't about its imminent doom.
After generations of cover headlines like "Why GM's Plan Won't Work (Business Week, 2005 -- illustrated with a Pontiac driving over a cliff) and "The Tragedy of General Motors" (Fortune, 2006), GM finally got an exultant cover.
Barrons proclaimed "GM is back!" in huge type and illustrated it with a bright red Buick LaCrosse.
The weekly intoned: "The automaker, long synonymous with bloat and mismanagement, has undergone an impressive turnaround since it emerged from a brief stay in bankruptcy last year. GM still is no Honda or BMW, but it's probably in its best shape since its heyday in the 1960s."