Hyundai was all ready to bombard Sunday night's Oscars with a raft of commercials -- seven different spots were locked, loaded and ready to go.
But with just a few weeks to go before the ceremony, the company was told its commercials were a no-go.
The problem? Actor Jeff Bridges has been doing voiceovers for Hyundai since 2007. But Bridges was a nominee this year for best actor for his role in Crazy Heart.
Trying to determine when the seven Hyundai ads could run and not violate the conditions of Oscars advertising was simply too much to handle, said Chris Perry, Hyundai's director of marketing communications. So Hyundai kept the ads but enlisted seven other celebrities to read the copy.
Instead of Bridges, the narrators were Kim Basinger, Richard Dreyfuss, David Duchovny, Catherine Keener, Michael Madsen, Mandy Patinkin and Martin Sheen.