Previously, Focus performance models were developed and sold regionally. The Focus SVT was developed in the United States and sold for several years, beginning in 2001. In Europe, Ford developed and sold the Focus ST and RS.
Details about the new performance Focus and the time frame for launch will be revealed in the coming months, said Jim Farley, Ford's group vice president of global marketing. Nonperformance Focus models will go on sale in the United States next year.
Competitors for the performance model may include such vehicles as the Mitsubishi Lancer Evolution, Subaru Impreza WRX and MazdaSpeed3, Farley said.
Speaking of North America, Farley said the performance Focus is intended to help change the perception of Ford's vehicles.
“Fun to drive -- that is what we stand for in Europe when it comes to passenger cars,” he said. “We are not known for that in the U.S.”