DETROIT -- General Motors Co. will again shake up its U.S. sales and marketing management as early as this week, three people familiar with the plan said.
Susan Docherty, vice president in charge of sales and marketing, will shed responsibility for sales, the people said. Mark Reuss, president of GM North America, will pick up that role.
In addition, GM will create a divisional reporting structure that separates sales and marketing. Chevrolet, Cadillac and Buick-GMC will each have a marketing boss, reporting to Docherty, and a sales leader, reporting to Reuss, said the sources, who declined to be identified. The division chiefs now handle both functions.
The shakeup shows that Chairman and CEO Ed Whitacre is impatient to boost sales and for consumers to appreciate what he believes is the high quality of GM vehicles. When he became chief executive in December, Whitacre said his sales and marketing team would need to show results quickly.