ORLANDO -- CEO Gary Martin says Infomedia Ltd.'s new electronic parts-ordering product offers dealers an opportunity to sell more genuine factory parts to body and repair shops -- and will reduce the world's oil consumption, too.
Dealerships benefit by getting a profit markup on the sale of those genuine parts, said Martin, interviewed here at last month's National Automobile Dealers Association convention.
Infomedia's new product, Auto PartsBridge, is a Web-based ordering system aimed at both repair shops and dealers.
It allows the shops to make a repair estimate and order the necessary parts, with factory price information, from a dealership.
Dealerships can use the tool to see all factory incentives for ordering those parts and decide whether to order factory parts for the repair or let the repair shop obtain them from independent replacement-parts makers, Martin said.
He said the system is faster and more accurate than the old way of ordering -- from a factory parts catalog housed on DVDs, which had to be replaced and updated regularly.
With direct links to online inventories of factory parts, dealers and body shops can get real-time pricing, incentives and the most up-to-date list of available parts.
The oil savings? That comes from eliminating DVDs. Each year, Infomedia cuts 1 million parts-catalog DVDs for distribution to dealers and repair shops, Martin said. Going to a browser-based system eventually will eliminate those DVDs.
Infomedia, of Sydney, Australia, has 56,000 users of its part-ordering and inventory products at about 20,000 worldwide locations at auto dealerships and repair shops.