He's the president of Toyota Motor Corp., from Toyota City, but his name is Akio Toyoda. His grandfather, Kiichiro Toyoda, founded the company.
"My name is on every car," Akio Toyoda testified last week before a House committee investigating Toyota's safety problems -- even though his name isn't on any car.
So why variant spellings?
Here's the unofficial company lore -- never denied by the company but not included in its official history, either: A fortuneteller with numerologylike leanings told Kiichiro Toyoda that his new venture would be more successful if he changed its name. The number of brush strokes needed to write the company logo in Japanese characters was more auspicious for "Toyota" than for "Toyoda."