ORLANDO -- Infiniti plans a large national advertising push this spring to support its 2011 M sedan, which will be the brand's primary focus in 2010, dealers were told at the make meeting here.
Dealers are counting on the car for added sales and to bring new attention to the brand. Infiniti sales were down 6 percent in January compared with a year ago.
Speaking at the meeting, Infiniti dealer council Chairman Rick Cowart of Sewell Infiniti in Dallas urged the automaker to step up its brand advertising and give Infiniti "a more aggressive marketing presence."
The company expects modest sales growth in 2010 and said it would continue to offer leasing and low-interest loans across the model line, similar to what is now available.
After the make meeting, Jon Brancheau, Infiniti's director of global marketing, met with dealers to go over details of the brand's advertising plans.
The line will get a new QX56 SUV at the end of this year.
Infiniti said that on March 1, dealers will hear details about improved rates on floorplan financing.
Cowart told the audience of about 25 dealers that Infiniti recently created a Partner Committee to give retailers more immediate access to top Nissan officials. The dealer committee will meet every month or two with the factory, including Nissan Americas Chairman Carlos Tavares, to discuss sales and marketing issues, Cowart told the group.
"If you've got ideas or issues, please call us," he told the dealers.
After the meeting, Cowart added: "The ears and the minds of the company are open to us. A couple of years ago, it was harder to have issues addressed."