ORLANDO -- Mercury will get a small car off the platform of the redesigned Ford Focus, Ford officials have confirmed.
Ford Motor Co. executives told dealers this month at the make meeting at the National Automobile Dealers Association convention that the car will reach showrooms in 2011, the same year as the Focus.
Two dealers who attended the meeting say the car will be called the Mercury Tracer.
"Here in the United States, the trend toward fuel-efficient vehicles is very important, and the trend toward small cars is coming back," Mark Fields, Ford's president of the Americas, said after the meeting. "Our strategy is pretty simple: have a broad-based lineup."