Two companies servicing the auto retail industry are adding functions that allow or expand access to data from mobile devices.
This spring, AutoTrader.com will expand its mobile platform to provide consumers easier access to its "Find a Car" and "Find a Dealer" features. Consumers also will find it easier to access "My AutoTrader," which allows users to store and retrieve past vehicle searches.
AutoTrader.com added an iPhone optimization in 2008. This enhancement will make the site friendlier for users of other smart phones, such as BlackBerry.
Parayil & Mann Dealer Services Inc., a provider of retail automotive technology, has released DealerUps Mobile, a mobile customer relationship management system. It allows dealers to view and update customer accounts, sales reports and other information from mobile devices. Every action is simultaneously recorded in the dealer's central customer relationship management systems.
The new feature, which can be seen at Booth 3235, expands on the DealerUps Mobile Mailroom, introduced last year.