Editor's note: An earlier version mistakenly combined the contributions of Toyota North America and two independent distributors.
DETROIT -- The automotive industry stepped up this week to help with relief efforts for those affected by the 7.0 magnitude earthquake Tuesday in Haiti, where the death toll could be 50,000 to 100,000 people.
Toyota Motor North America Inc. announced Friday that it is donating $500,000 to the American Red Cross, Save the Children and Doctors Without Borders.
The company chose the last two organizations because they have been working in Haiti for a long time, said Michael Rouse, vice president of philanthropy and community affairs at Toyota Motor Sales U.S.A. Inc.
In addition, Toyota North America, Toyota Motor Sales, Toyota Financial Services and Toyota Motor Engineering & Manufacturing North America will match employee contributions to the Red Cross through Feb. 1. There is no set limit.
Rouse said Toyota also offered to provide vehicles such as four-wheel-drive Tundras and Tacomas to the Red Cross.
Two independent distributors also are making donations. Southeast Toyota Distributors is donating $100,000 to the Red Cross, and Gulf States Toyota is donating $100,000 to Hope for Haiti's Children.
General Motors Co., Nissan Motor Co., Ford Motor Co. and supplier Eaton Corp. also have made contributions to the relief effort. Below is a detailed list of what each company donated:
• The General Motors Foundation immediately approved a $100,000 contribution to the American Red Cross Disaster Relief Fund on Wednesday. In addition, the automaker provided a direct Web-link that its employees could access from their work computers to contribute to the Red Cross fund.
• Nissan donated $30,000 in cash to the Red Cross on Thursday. It says it eventually will provide more than $100,000 for the Haitian earthquake relief effort.
Nissan's program includes a $25,000 cash donation from Nissan North America and a $5,000 cash donation from Nissan Canada Inc. Also the automaker will match the first $25,000 in employee donations, for a combined employee-company contribution of up to $50,000, and will give $52,000 to Habitat for Humanity International to construct 13 houses in Haiti as rebuilding programs get under way.
• Ford's Ford Fund & Community Services said it will match all individual employee contributions up to $50,000, which will be donated to the American Red Cross. It also is working with Behrmann Motors, a Ford dealership in Port-au-Prince, Haiti, to identify critical needs on the ground.
• Eaton, an engine parts supplier, pledged $100,000 to the Red Cross fund. Eaton also will match employees' donations to the United Way Worldwide Disaster Fund that supports long-term recovery efforts. It also says it will address educational, financial and health-related challenges.
