DETROIT -- Despite massive recalls in 2009, Toyota emerged the big winner of the annual R.L. Polk loyalty awards at the Automotive News World Congress Tuesday night.
Toyota took home four awards for customer loyalty. But during his speech to the Congress, Yoshimi Inaba, president of Toyota Motor North America Inc., said the company had no intention of resting on its laurels.
“Our quality and safety were severely questioned,” he said. “We learned lessons the hard way, but with the support of our dealers we will do everything to let our customers know how much we care for them and how committed we are that they drive the safest cars on the road.
“Our New Year's resolution is to redouble our efforts to provide the best engineering, manufacturing and after-sales support in the industry."
In addition, Inaba said Toyota aims to be a leader in bringing environmentally friendly vehicles to market, to refresh the Scion lineup, to expand the Prius brand and to build more vehicles in the United States.
On the environmental side, he said Toyota will:
• Improve fuel economy on conventional internal combustion engines;
• Sell one million hybrids per year later this decade;
• Offer a plug-in hybrid to consumers in two years;
• Sell a battery electric car by 2012; and
• Sell fuel cell hybrids by 2015.
He acknowledged the automaker has ignored its Scion brand the past two years. But he said Scion will get two new products this year “that will rejuvenate the brand and bring additional younger buyers into the Toyota family.”