DETROIT -- Ford Motor Co. will have a new head of sales for the Ford brand and Lincoln Mercury, according to a memo sent to employees today.
Ford has named Hal Feder to replace Randy Ortiz, 51, who is retiring March 1, as general manager of Ford and Lincoln Mercury sales. Feder will report to Ken Czubay, 61, Ford's vice president of U.S. marketing, sales and service.
Ortiz joined Ford in 1982. He's been in his current position since January 2007.
Rhode Island dealer Bob Tasca Jr., who is chairman of the Lincoln Mercury dealer council said he's known Ortiz for many years and respected the job he did.
" Dealers liked him and respected him," Tasca says. " They also have a lot of respect for Hal Feder. Things change and you have to move on, so I wish Randy well."
The company's turnaround is gaining some traction. In December, Ford brand sales rose 37 percent from December 2008, while Lincoln gained 16 percent and Mercury a more modest 6 percent.
Feder, 50, is also a lifetime Ford employee. His father, Hal Feder Sr., was a regional manager at the automaker for more than 20 years.
Editor's note: Ford corrected the age listed for Ken Czubay in an earlier version of this story. He is 61.