DEARBORN, Mich., Jan. 5, 2010 -- Higher sales in every product category and for every brand propelled Ford to a 33 percent sales increase in December versus a year ago.
Ford cars were up 42 percent, crossovers were up 51 percent, sport utilities were up 33 percent, and trucks and vans were up 18 percent. Among brands, Ford sales were up 37 percent, Lincoln sales were up 16 percent and Mercury sales were up 6 percent.
“Ford's plan is working,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Customer consideration continues to grow for our high-quality, fuel-efficient vehicles. In 2010, we will introduce an even higher number of new products, giving customers more reasons to Drive One.”
Every consumer metric about the Ford brand – including favorable opinion, consideration, shopping and intention to buy – ended the year at record levels. In fact, favorable opinion is up more than 20 percent from the beginning of the year, and intention to buy Ford increased more than 30 percent.
“People increasingly are discovering that the Ford difference is the strength of our products, particularly our leadership in quality, fuel efficiency, safety, smart technologies and value,” said Czubay.
Ford, Lincoln and Mercury December sales totaled 179,017, up 33 percent versus a year ago. Full-year sales totaled 1.62 million, down 15 percent. Ford estimates its full-year 2009 U.S. total market share was about 15 percent – about 1 percentage point higher than in 2008.
This marks the company's first full-year U.S. market share
increase since 1995. Ford also has improved its retail market share 14 times in the last 15 months.