"Let's face it: Our reputation as an industry is horrible. In the U.S. we are viewed for the most part as a slow, dimwitted industry that is typically unresponsive to consumer and environmental needs. If that weren't bad enough, our executives are criticized for lavish compensation, abundant perks and unnecessary entitlements."
-- John Krafcik, CEO of Hyundai Motor America
"The Honda's petrol engine is a much-shaved, built-for-economy, low-friction 1.3 that, at full chat, makes a noise worse than someone else's crying baby on an airliner. ... To get an idea of how awful it is, you'd have to sit a dog on a ham slicer."
-- Famed British car reviewer Jeremy Clarkson, panning Honda's Insight hybrid
"Larded up with debt, hollowed out by years of mismanagement, Chrysler under Cerberus never had a chance."
-- Steve Rattner, former head of the U.S. government task force that oversaw the restructuring of General Motors and Chrysler
"If you leave now, you wouldn't be leaving -- you would be deserting."
-- Carlos Ghosn, Renault/Nissan CEO, saying he will stay at Nissan in the wake of the first operating loss under his watch
"The only thing less popular than putting money into banks is putting money into the auto industry."
-- President Barack Obama
"No, but you can still use hand signals."
-- BMW of North America CEO Jim O'Donnell, when asked whether car-to-car electronic communication will allow a future BMW to tell a driver doing 55 in the fast lane to get out of the way
"Remember when Cadillacs were soft and pillowy and ambled around town in a kind of Vicodin haze? Remember when you felt like you needed to slip into supportive undergarments to drive one? Doesn't that seem a long time ago?"
-- Dan Neil, Los Angeles Times auto columnist, on the Cadillac CTS-V
"It's so-so. Very different from the 240Z. First, it's very heavy, and it's also very expensive. Mr. Ghosn thinks he is making a car to make money. I was making an efficient car that can still earn money but also had the dealers in mind."
-- 100-year-old Nissan legend Yutaka Katayama, the father of the 240Z, talking about Nissan's new 370Z
"I have always been a vocal critic of much of the [advertising] that we do."
-- Bob Lutz, after being named General Motors Co.'s head of sales and marketing in July. He gave up the post in December.
"A notch above Lincoln, a notch above Cadillac."
-- How Peter Fong, Chrysler brand CEO and head of sales for Chrysler Group, envisioned the future of the Chrysler brand in September. In October, Fong left the company.