Like peanut butter and jelly or Rocky and Bullwinkle, sales and marketing just go together.
That’s why General Motors CEO Ed Whitacre says he took marketing from Vice Chairman Bob Lutz’s todo list and put it under new sales boss Susan Docherty.
“No personalities, no nothing involved,” he told reporters last week.
“It’s about market strategy; it’s about advertising, and it’s about selling. And those are pretty much inseparable.”
Taking away Lutz’s responsibilities for marketing and communication and making him an adviser on product development was one of the chairman’s first moves as GM’s interim CEO, a position he assumed Dec. 1 when CEO Fritz Henderson was ousted.
Lutz is still very involved in the company’s strategy, Whitacre said: “He’s a teacher to old Ed here.”