To the Editor:
In his Nov. 30 column, "Like Fiat, Toyota must spell out its vision," Asia Editor Hans Greimel can't be taken seriously comparing Akio Toyoda with new Chrysler head Sergio Marchionne.
Action trumps a good communicator's promises any day. Akio Toyoda is committed to action.
Sure, Toyota has navigated some treacherous waters, but so has our industry as a whole. Toyoda has moved swiftly to meet the challenges of today's market.
Our government's gift to Fiat in the no-risk, taxpayer-financed takeover is a whole other subject.
Speaking of communicating, Greimel failed to check with the attendees of the 2009 Toyota Dealers Meeting in Las Vegas, to which Akio Toyoda brought a fresh perspective and sound leadership. Greimel could have gained additional insight from any of the national dealer council members after their recent trip to Japan. They will tell you Toyoda demonstrates great leadership and communication skills as he pilots the largest, most successful company in our industry.
Greimel should ask any dealer whether he would rather have a Toyota or Chrysler-Fiat franchise.
Better yet, he should write another column in 12 months analyzing the comparative gains of Toyota and Fiat-Chrysler. The proof will be in the pudding.