MIAMI -- Audi of America aims to boost annual sales of top-line sedans to 10,000 units when it adds the A7 to its lineup in 2011, says President Johan de Nysschen.
The A7, a four-door with coupe styling, will arrive about nine months after the November 2010 launch of the restyled A8. The new A8 was unveiled here last week.
The A7 has been seen only in concept form.
In a full year, de Nysschen says, Audi could sell as many as 5,000 new A8s and as many A7s. Audi will sell about 3,500 units of the current A8 this year, he says. Sales of the A8 peaked at 5,943 in 2004.
The A7 will be priced below the A8, which currently starts at $75,375 including freight.
De Nysschen says the 2011 A8 will go up in price because of a substantial increase in content, including a touch-screen system that controls navigation, audio and communications.
Audi has not released pictures of the A7 production version, but de Nysschen says that "it will be the car you saw in concept at the Detroit auto show" in January 2009.
The styling is "more avant-garde" than the redesigned A8. Audi did not radically change the appearance of its A8.
The A7 is expected to be similar in size to the short-wheelbase version of the A8.
"We clearly take lower levels of risk with our flagship,' de Nysschen says. "Customers of this upper segment are conservative, and if you move the design forward too rapidly, you get push back."