What's the upshot of a full year of disastrous sales results when it comes to the industry's rankings? Some surprising winners and losers and an unexpected failure by Japan's Big 3 to take advantage of collapsing market share at General Motors and Chrysler Group.
November's flat sales suggest a bottoming out of the industry, but the dust has hardly settled. And with the industry still in turmoil, "all this market share is up for grabs," says analyst George Magliano of IHS Global Insight in New York.
The rankings are being reshuffled as sales have plunged 24 percent this year.
Ford brand will outsell Chevrolet this year for the first time since 2006, and American Honda will replace Chrysler Group as No. 4 in U.S. sales -- milestones that would have brought waves of attention a few years ago.
Subaru has moved up eight places in the brand rankings and now sits just outside the top 10.
The bankruptcy twins, GM and Chrysler Group, lost a combined 4.4 points of market share in the first 11 months this year. Four companies have captured virtually all of what GM and Chrysler lost though, surprisingly, Toyota Motor Sales U.S.A. is not one of them.
Hyundai-Kia grabbed almost half the pie with a gain of 2.1 points through the first 11 months. Ford Motor Co., Subaru and Volkswagen-Audi split nearly all the rest.