The Toyota and Ford brands are battling for this year's sales crown but are fighting it out in two different sectors of the market.
Toyota is doing it with cars; Ford is concentrating on trucks.
Through November, Toyota sold 844,117 cars and led Ford by more than 400,000 units in that category. Sounds like no contest; who could overcome a lead like that?
But hang on. The Ford brand sold 845,317 trucks in those 11 months -- nearly 349,000 more than Toyota. So overall, Toyota was 58,249 units ahead with a month to go.
Still sounds as if Toyota is the sure winner. But remember 1992? The Ford Taurus and Honda Accord were vying for best-selling car in the United States. Ford wanted it badly.
So Ford poured incentive dollars on the Taurus. Dealers sold 65,324 of them in December 1992, nearly twice as many as they had sold in any other month that year.
What was the best-selling car of 1992? The Ford Taurus, of course.