LOS ANGELES -- Barney Brogan, a retired advertising manager for the Toyota brand, died Nov. 22. He was 85.
Brogan joined Toyota's marketing department as ad manager in 1970 from American Motors, where was ad manager for the Rambler brand.
He was a virtual one-man marketing department at the then-tiny Toyota Motor Sales U.S.A. Inc. In 1976, ad agency Dancer Fitzgerald Sample, of New York, created the famous tag line: "You asked for it. You got it." The next marketing tag line -- "Oh, what a feeling!" -- was one Brogan called his "all-time favorite."
Dancer ad executive Earl Gandel, who worked with Brogan on the Toyota account, called him "the best client you could have asked for; he really believed in being partners with the agency. Said Gandel: "He was a kind, honest, good man -- and very smart. If I had to use one word to describe him, it would be 'gentleman.' "
Brogan moved to director of public affairs before retiring in August 1987.