The National Automobile Dealers Association is introducing its own incentive program to boost attendance at its annual convention Feb. 13-15 in Orlando, Fla.
This week it will mail members details of the "NADA Stimulus Package," which provides each attendee $200 vouchers that can be redeemed for goods and services from any convention exhibitor. The offer is in addition to hotel, airline and car rental discounts NADA has negotiated, said association spokesman David Hyatt.
"We recognize these are really challenging times," Hyatt said. "This is a demonstration of our support to our members."