RepairPal, a Web site that provides free auto-repair estimates for consumers, has landed a deal with AOL Autos.
AOL Autos now features RepairPal's estimates on its site, http://autos.aol.com.
The deal greatly expands the potential audience for RepairPal's services. Between its own Web site and an iPhone application, the company draws about 750,000 unique visitors a month.
AOL Autos logged nearly 7 million unique visitors in October.
“I think that gives you some sense of the magnitude of this relationship, but we really have to see how it plays out over time,” said RepairPal CEO David Sturtz, who co-founded the northern California company in 2007.
RepairPal has 173,000 dealerships and independent repair shops in its directory. Its repair estimates are broken down by the type of repair and the user's ZIP code. It doesn't list prices for specific dealers, but dealers can buy sponsored links.
The company generates price-range estimates for about 100 repair and maintenance procedures. It built a forecasting model for labor costs after calling thousands of shops and dealerships, and it employs about a dozen certified auto technicians as consultants.
“We really want to become the trusted source in automotive repair information for consumers,” Sturtz said.
“Our goal is to be as ubiquitous as Kelley Blue Book and Carfax. You see their widgets all over the place. They are the trusted sources for the types of information that they provide.”
AOL Autos users can find a link to RepairPal estimates at autos.aol.com/auto-repair