WESTLAKE VILLAGE, Calif. -- Used-car buyers now use the Internet and dealership visits equally to find vehicles, the market research firm J.D. Power and Associates said in a report.
Since 2008, the percentage of used-vehicle buyers who shop primarily online has increased to 46 percent from 40 percent. Another 46 percent use trips to dealers' lots as their main shopping method, the study said.
The percentage of Internet shoppers increased for certified pre-owned buyers. Half of those customers said they shopped mostly on the Internet, and 45 percent said they shopped primarily by visiting dealers' lots.