Mercedes-Benz will make its new S400 hybrid sedan the star of an advertising campaign focusing on green technology, says Steve Cannon, vice president of marketing for Mercedes-Benz USA.
The S400 went on sale in August. The ad campaign is planned for early 2010.
"The S400 gets the highest gas mileage in its class and has a terrific story to begin to tout green technology," Cannon says.
This year, he says, Mercedes is doing only direct-mail and online marketing of the S400.
"We are getting into the game here," Cannon says, adding that initial customer feedback has been terrific.
Mercedes expects the S400 hybrid -- the first European hybrid on the market -- to account for 10 percent of S-class sales. Last year Mercedes sold 17,787 S-class units, down from 26,081 in 2007.