To the Editor:
Regarding General Motors Co.'s advertising: To call Bob Lutz's ideas of provocative, compelling advertising "hokey" would be an overstatement.
The guy is obviously clueless about advertising and 100 percent confident in the brilliance of his lines.
There is not one self-respecting copywriter who would write those lines unless he (or she) were worried about his mortgage.
To have Edward Whitacre, the chairman, and Lutz spinning out headlines is a recipe for disaster and an embarrassment to the world of advertising.
Bring back the guy (or gal) with a martini, a Camel and a 1957 Underwood.