Automotive advertising plunged $1.7 billion in the first half of 2009 compared with the same period of 2008, according to ad industry figures.
Car and truck advertising, from automakers and dealer associations combined, fell 32.1 percent to $3.6 billion in the first six months of 2009, according to Nielsen Co., the New York audience and ad-spending tracking service. That's down from $5.3 billion during the first half of 2008.
General Motors Co. and Chrysler Group trimmed advertising in light of their bankruptcies. Chrysler emerged from Chapter 11 protection June 10 and GM emerged July 10.
Chrysler, meanwhile, is looking for a new creative agency. The automaker wants new ideas from agencies other than the Detroit and New York offices of BBDO Worldwide, the agency that has handled the Chrysler, Dodge and Jeep brands since 2000.