General Motors is extending a program that lets consumers in California buy a new GM vehicle on the eBay Motors Web site.
The program was scheduled to end Sept. 8 but will run through September. It started Aug. 11.
The jury is still out on the effectiveness of the program.
In the first week, about 50 GM vehicles were listed on eBay as sold, according to an Automotive News analysis of completed auctions. About 16,000 vehicles were listed.
Automotive News looked at the results of 3,000 GM vehicles with seven-day eBay auctions that ended today, Sept. 1, and none was listed as sold.
But a GM statement said the program is boosting awareness of GM vehicles. GM says about 4,000 eBay shoppers entered into negotiations -- either online, over the phone or in person -- to buy a vehicle. The statement does not say how many sales resulted from the negotiations.
We are very pleased with the progress of the initial promotion and its ability to raise awareness and consideration for our outstanding new-vehicle inventory, Mark LaNeve, GM vice president of U.S. sales, said in the statement.
During a conference call with reporters today, LaNeve said: The numbers on eBay itself arent significant, but we didnt think it would be. He added:The dealers want to continue it, and so we are working on making some tweaks to it and continue.
According to GM and eBay, online shoppers have logged more than 1.4 million searches of GMs California inventory of Chevrolet, Pontiac, Buick and GMC vehicles.
GM says 225 dealers in California are listing vehicles online. GM says it will evaluate the program after it ends and may start a national eBay-GM Web site.
Jamie LaReau contributed to this report