Kia Motors Corp. President Chung Eui-sun was appointed vice chairman of Kia parent Hyundai Motor Co. today.
Chung, who is the son of Hyundai Kia Automotive Group Chairman Chung Mong-koo, will head Hyundai's planning and sales department.
Lee Hyoung-keun takes over as president of Kia.
Lee, a former Kia Europe CEO who was known as Hank in Europe, had been Hyundai Kia Automotive Group's senior executive vice president and chief operating officer for international business.
In his new role, Lee will lead Kia's corporate planning, marketing and overseas business operations, Kia said in a statement. Prior to heading Kia's international business division, Lee served as president and CEO of Dongfeng Yueda Kia Automobile Co., the company's joint venture in China.
The younger Chung, as president of Kia, handled many of the details for the automaker's West Point, Ga. auto assembly plant. In April 2006, he signed the documents to make the U.S. investment official in Seoul with his father attending.
Reuters contributed to this report