The project came in almost $200,000 under budget and months ahead of its December deadline.
"I got the impression that I fell into an extreme high-risk category," says Baillargeon of his experience trying to find financing to build his dealership.
"I was fortunate enough to have some savings. I believe in myself, I believe in Audi, and I believe in the Fort Worth economy."
Baillargeon's new store in downtown Fort Worth is near several luxury-car dealerships. He plans to sell 300 to 350 new units a year.
It is built to Audi's new Terminal design. The buildings have curved interior walls, are energy efficient and can be scaled for different settings.
At 16,000 square feet, Baillargeon's store is "relatively small" and rests on less than 11/2 acres — the only land that was available near the other luxury-car dealerships, he says. Baillargeon leases an off-site storage area less than a half-mile away. He plans to store about 30 new and 30 used vehicles there.
"I wanted to make something work that was going to be very small and I convinced Audi that the boutique style was the way to go," he says.
Audi of America spokesman Brad Stertz says Baillargeon's new store will be the company's fourth dealership in the Dallas/Fort Worth market and its third Terminal design dealership in the United States.
Audi is not expanding its retail network but is helping dealers upgrade and create more exclusive Terminal dealerships, Stertz says.
Audi has 270 dealerships counting Baillargeon's new store.