DETROIT -- General Motors Co. will bulk up its marketing budget for the remainder of this year and next year, Vice Chairman Bob Lutz says.
"We'll heavy up on the spending," Lutz said at a press event here last week.
"We've been spending at a level that barely sustained brand health. Now we're going to spend at a level that builds brand health."
According to TNS Media Intelligence, GM spent $1.81 billion in measured media in 2007, the most recent year for which figures are available.
Lutz, who recently was given control of GM marketing, said GM's ad spending will have more impact because it will be spread over fewer brands. The post-bankruptcy GM will have four brands -- Buick, Cadillac, Chevrolet and GMC -- compared with eight previously.
Lutz said that will allow GM to "not only launch but sustain" advertising for new vehicles.