DETROIT -- General Motors is exploring the idea of creating a small car priced below $5,000 for emerging markets.
Its definitely a segment that is interesting, and something that every manufacturer is looking at, said spokesman Johan Willems. He declined to say if GM is in the process of developing such a vehicle.
He was responding to a questions prompted by a Wall Street Journal report quoting Nick Reilly, newly appointed executive vice president of international operations, saying GM had plans for an Asian-built small car that would be sold for about $4,000.
According to Willems, Reilly did not use the $4,000 figure but did say if GM made such a vehicle it would cost less than $5,000.
In response to a question about the Tata Nano, Nick basically said the Nano was a vehicle that was developed at a very low cost point for the Asian market and we are also interested in those kinds of vehicles, Willems said. Indias Tata Motors began selling the $2,500 Nano, billed as the worlds cheapest car, this year.
During the first half of 2009, nearly two-thirds of GMs sales came from markets outside North America. GM executives have expressed interest in partnerships for several years.
Reilly told the Journal: We are getting used to partnerships, and the industry as a whole will see more partnerships forming in 2009.