NEW YORK -- The government's cash for clunkers campaign may have been designed to get consumers to trade in gas guzzlers for small, fuel-efficient cars, but many car shoppers are showing interest in trucks despite the feds' promotion. And according to some analysis of the numbers, they're buying them, too.
Based on data collected from more than 12 million shoppers across Jumpstart Automotive Media's websites -- which include J.D. Power, Road & Track and Car Soup -- the Ford F-Series and General Motors Co.'s Chevrolet Silverado pickup trucks were among the brands consumers searched for most in June and July. Not only were the two truck brands among the top 10 vehicles researched during the week the government program was launched, they both showed significant growth compared with the same week in June (29% and 24%, respectively) as well as compared with the average traffic over the previous four weeks (16% and 13%, respectively).
SUVs such as the Honda CRV and Ford Escape were also standouts amid the Clunkers promotion, with a 47% increased variance in unique users compared with the last week of June.
Jumpstart's research is in line with an analysis done by auto site Edmunds.com last week, which found the Chevy Silverado and the Ford F-150 among the 10 top-selling vehicles and ranked the Escape as the best-selling model.