DETROIT -- General Motors will bulk up its marketing budget for the remainder of this year and next year, Vice Chairman Bob Lutz says.
Well heavy up on the spending, Lutz said at a press event here. Weve been spending at a level that barely sustained brand health. Now were going to spend at a level that builds brand health.
According to TNS Media Intelligence via Advertising Age, GM spent $1.81 billion in measured media in 2007, the most recent year for which figures are available. Advertising Age is an affiliate of Automotive News.
Lutz, recently given control of GM marketing, said ad spending will have more impact, being spread over fewer brands. The post-bankruptcy GM will have four brands -- Buick, Cadillac, Chevrolet and GMC -- compared with eight previously.
That will allow GM to not only launch but sustain advertising for new vehicles, he said. Lutz repeated his intent to make increased use of social and viral media.