Auto sales are plunging faster in California than in the nation as a whole, and longtime market leader Toyota is feeling much of the pain.
Sales in the largest U.S. market were down 43.0 percent to 463,802 units in the first six months, according to a state dealer association. Nationwide, sales were off 35.1 percent.
In the second quarter, California sales were down 42.9 percent to 232,076, the association says.
Those dismal figures put California on track to sell fewer than 1 million units for the first time since 1975.
Toyota/Scion fell furthest among the top five in California, with sales down 50.3 percent to 88,837 units in the first half. Share fell to 19.2 percent, from 22.0 percent the prior year.
Nationwide, Toyota was down 38.3 percent in the first half.