Mexican light-vehicle sales plunged 30.7 percent to 356,295 units in the first half of this year. June sales were slightly worse than the first five months, falling 31.6 percent to 55,975 vehicles.
Every auto group active in Mexico lost volume for both June and the first half of 2009.
In relative terms, Volkswagen Group was the best performer, losing only 7.7 percent of sales in the first half to 61,528 units. VW's Seat brand boosted sales 11 percent to offset losses at the core VW brand. Despite a surge in June, Audi sales are virtually flat for the first six months at 2,525 vehicles, compared with 2,518 in the year-earlier period.
While it remains the No. 3 sales group in Mexico behind Nissan and General Motors, VW pulled to within 3,000 units of GM, which fell 41 percent in the first half to 64,516 sales. A year ago, the six-month margin was 42,619.
Sales of imported vehicles fell 34.7 percent to 206,946 units in the first half. That was significantly more than sales of vehicles built in Mexico, which were off 24.3 percent to 149,349.
Both cars and light trucks declined by similar amounts in the first six months. Trucks fell 31.2 percent to 150,879 units. Cars fell 30.4 percent to 205,416 units.