DETROIT -- Chrysler Group, seeing a chance to boost its flagging U.S. sales, plans to stick with its Double CA$H for Your Old Car national incentive campaign over the weekend, spokeswoman Kathy Graham said today.
Chrysler rolled out the campaign on July 22 and told dealers it would run through August 31.
Chrysler offered to match the government's cash for qualifying vehicles, meaning customers could get up to $9,000 off depending on their trade-in.
Some Chrysler dealers said the ensuing excitement boosted their showroom traffic to levels they hadn't seen in two years.
Chrysler, which emerged from bankruptcy protection June 10 under the control of Italy's Fiat S.p.A., watched its U.S. sales plunge 45.7 percent in the first half of 2008 while sales for the industry as a whole plummeted 35.1 percent.
Chrysler will announce further incentive plans Monday in its July U.S. sales call.
Citing the cash for clunkers rush, J.D. Power and Associates late Thursday revised its forecast for July sales to an annually adjusted 10.7 million vehicles, up from 10 million. A J.D. Power analyst said the sales rate could eventually reach 11 million vehicles.