I couldnt help but notice that when General Motors Co. restructured its upper management there were a lot of title changes. You expect that at times like these.
Of course, as the newly re-invented marketing guru, Bob Lutz still gets to be vice chairman. Thats important. It tells the world that even though many environmentalists consider Lutz to be a great devil, hes going to play a significant role in the new GM.
It also is a way of displaying to the world that the automaker and its various stakeholders are serious about developing and marketing products that people want to buy.
Now that the cost-cutting chapter (11) of GMs restructuring is over, the emphasis must be on generating revenue and profits so that the government can recoup all of our tax dollars and get out.
No matter how you feel about Lutz, you have to admit the government-appointed board members and CEO Fritz Henderson showed a lot of moxie by keeping Lutz on board and in such a significant position.
But Lutz is special. The same cannot be said for some of the other heavy hitters who used to have vice president in front of their names.
During the restructuring, some positions were consolidated; others were split.
Its probably just a way to flatten the bureaucracy and make the org chart look more acceptable to President Obamas automotive task force.
Or maybe GMs just making room for new titles befitting its new master:
Undersecretary for Sales, Cadillac Region
Buick Marketing Czar
Underassistant West Coast Promotion Man
Or maybe not.