BALOCCO, Italy -- Alfa Romeo's MiTo -- about the size of a Honda Fit -- is probably too small for today's U.S. market, says Alfa CEO Sergio Cravero.
The MiTo has been considered for sale here as part of the Fiat subsidiary's planned return to the United States. "A preliminary product assessment for a sporty three-door small hatchback showed potential volumes in the U.S. right now are roughly 20,000 units a year," Cravero said. "That is not enough to make it a viable business case."
He said the situation could change if U.S. demand shifts to smaller vehicles. But with gasoline prices falling, Cravero noted that small-car sales are not taking off.
A Fiat spokesman said Alfa plans to return to the United States in the second half of 2011 with the Milano, a five-door mid-sized hatchback that debuts next March at the Geneva auto show.