DETROIT -- General Motors Mark LaNeve, 10 days after losing responsibility for GMs marketing efforts, will remain the companys North American chief of sales and service.
I am pleased to let you know that I have been asked to lead the sales organization going forward, reporting directly to CEO Fritz Henderson, LaNeve wrote in a staff memo today.
LaNeve, 50, had been vice president of vehicle sales, service and marketing since 2005. On July 10, the day GM emerged from bankruptcy protection, Henderson transferred the marketing duties to former global product chief, Bob Lutz, 77, who postponed his retirement to steer marketing and communications.
The move sparked questions about LaNeves future, some of them fueled by Henderson himself. After GM emerged from Chapter 11, the CEO said LaNeve is head of sales today and added that GM has a huge number of changes to take place between here and the end of this month, and Mark is responsible for hitting the sales numbers this month."
A GM spokesman confirmed LaNeves new position. He said an official title remains to be created.