Should Akio Toyoda, Toyota's new president, stop risking his life in race cars?
He gave a somewhat slippery answer at a news conference two weeks ago, Reuters reported.
Toyoda, 53, is an ardent racer who last month took part in the 24-hour endurance race on Germany's dangerous Nurburgring track for the third consecutive year.
"The folks here are pleading with me to stop," Toyoda said, motioning toward deputies who were at the news conference.
"But there's a reason why I participate in these races. First, it's because it's Nurburgring. Second, it's 24 hours. And third, it has a lot to do with the development of cars. Put another way, you can say that I'm staking my life to come up with a better product."