DETROIT -- General Motors is looking to sell three brands and kill off one, Pontiac. And which brand was overwhelmingly named by consumers in a recent survey as the one they'd like to live on? Pontiac.
Consumers' fondness for Pontiac likely has something to do with its starting the muscle-car craze.
In a new worldwide survey from online auto community CarGurus, consumers were asked which of the four brands they would most like to see survive. Of the nearly 1,700 respondents, 44 percent named Pontiac, 27 percent said Hummer, 20 percent picked Saab and only 9 percent named Saturn.
Since filing for bankruptcy on June 1, GM has announced deals to sell Saab, Saturn and Hummer.
Langley Steinert, CEO of CarGurus, cited Pontiac's "trailblazing heritage" -- including the 1964 GTO, which started the muscle-car craze -- as reasons for consumers' apparent fondness for the brand. Pontiac's "current G6 is the 20th-best-selling car in the U.S.," he said, "so I'm not surprised to see consumers vote to save this historic brand."
That's not to say there weren't a few of the findings that took him aback -- such as the popularity of the Hummer.
"What did surprise me was the relative popularity of the Hummer brand over that of Saab and Saturn," Steinert said. The Saturn Vue, he said, is a top-50-best-selling car in this country, while Hummer's best-selling model, the H3, ranks in the No. 153 slot.
Said Steinert: "I would have expected Saturn to be the other brand consumers wanted to see survive GM's reorganization."