With General Motors on the brink of bankruptcy, Cadillac officials today expressed optimism about two new models that go on sale this summer.
Cadillac is enhancing its line with the redesigned 2010 SRX crossover and the addition of the 2010 CTS Sport Wagon.
The word unprecedented doesnt really do justice to the state of the auto industry, said Steve Shannon, executive director of marketing for Cadillac, speaking during a GM Web cast.
But in a tough market, new products are even more important. That is why I am really happy to say that Cadillac is in good position with two major launches this summer.
The SRX is targeting the Lexus RX 350, the segment leader. The big, 2009 seven-passenger SRX is replaced with a five-passenger, front-drive model, similar in size and function to the RX 350.
Shannon says the SRX offers emotionally compelling design which is a dynamic alternative in a segment dominated by more conservative design.
The 2010 SRX carries a $34,155 sticker price, $7,080 less than the V-6 2009 model it replaces. The price includes shipping. The 2010 SRX comes standard with a 265-hp, 3.0-liter, direct-injection V-6. The SRX also is available with a turbocharged 300-hp, 2.8-liter V-6.
By comparison, the 2009 SRX is rear-drive, seats up to seven and is available with a V-8.
The 2009 Lexus RX 350 carries a sticker price of $37,675, including shipping.
Some people asked, Why would you do the CTS Sport Wagon and the SRX at the same time because they are so different. They are both people carriers, but they are two different kinds of people carriers, said Clay Dean, Cadillacs global design director.
The CTS Sport Wagon is really something that is more dynamic for somebody who does not want a crossover but just wants more function to do a few more things.
The SRX owner on the other hand, wants something that is a lot more functional. He needs to carry more people, wants to carry more cargo, maybe wants to sit up a little higher for a more command of the road feel, Dean said.