FOLSOM, Calif. — Just east of Sacramento lies the town of Folsom, the one with the prison that Johnny Cash made famous 40 years ago. These days Folsom has added a different sort of reputation: It's a hotbed of high-technology.
For example, Folsom is now the site of an Intel r&d center and a division of Aerojet that makes rocket boosters. It also is home to the state's largest Chrysler LLC dealership, Folsom Lake Dodge. Last year, the store sold 1,280 new vehicles.
Owner Carlos Hidalgo says his store sells more Chargers than the nearby Toyota dealership does Camrys. When it comes to pickups, Hidalgo says he outsells everyone in town.
That's not bad for a Chrysler dealer in California, where the average Toyota dealership sold 2,030 new units last year — compared with 413 for the average Chrysler store.
Indeed, Chrysler has hit the skids in California, and some dealership officials worry that it could be headed toward irrelevancy. Chrysler LLC's share has been shrinking in the past year.