Dealers who object to Chrysler LLC's termination of their franchises are using personal stories to buttress their case.
The Committee of Chrysler Affected Dealers filed a motion yesterday objecting to Chrysler's proposed asset sale and asking the U.S. Bankruptcy Court to delay hearings that would approve the sale and the rejection of 789 dealer franchise agreements.
The motion includes eight case studies as exhibits. These tales of individual dealers who are being terminated include the dealers' histories, the number of employees to be affected by the franchise termination and the role each dealership plays in its community.
Here are two of the dealers' stories.
Guy Willey, general manager of the family-owned Willey Auto Group, told the tale of his two Iowa dealerships, in Nevada and Ames.
The stores were profitable in the first quarter, he said in the court documents. In fact, while Chrysler LLC's sales dropped about 45 percent in that period, "our dealerships' performances have thus far remained flat," Willey said. "Combined, our two dealerships are currently running 14 percent over Chrysler sales objectives for 2009."
Willey sells Chrysler, Dodge, Jeep, Ford, Lincoln, Mercury and Suzuki vehicles. "From statements Chrysler has made in the news, it appears likely that our dealerships were targeted because we also own Ford and Suzuki franchises," he said.