TOYOTA CITY, Japan — For a glimpse of Toyota's future design trends, check out the Prius.
The third generation, debuting today, May 18, in Japan, stays true to the line's role as a vanguard of futuristic styling and sports many new elements that will be popping up soon in other models.
Chief among these are the sharply creased corners, the forward placement of the Toyota badge, a lowered grille and styling that Toyota's global design chief Wahei Hirai calls "free-form geometrics." The goal was to create an avant-garde, high-tech look that also screams green.
"Prius is a showcase. We can try many design cues here first," Hirai told Automotive News at Toyota Motor Corp.'s design studio. "This has to be symbolic."