Heres a dilemma that hundreds of dealers are about to face.
If a Buick-Pontiac-GMC dealer gets a letter from General Motors telling him his dealership is going to be toast in a few months, should he tell anyone?
If the dealer is upfront with his employees and shares the information:
Before lunch, the best people at the dealership will have new jobs at the competitors store down the street.
The dealers lender probably will yank the floorplan in a heartbeat -- that is, if the dealership still has a floorplan.
Devoted customers who have shopped at the dealership for generations -- and whose charities the dealer has supported for decades -- will disappear into the evening fog and never be seen or heard from again.
So with no product, no staff and no customers, hes already out of business, even if GM gave him more time to wind things down.
But if the dealer keeps his mouth shut and doesnt let anybody know -- until they show up one day and find the doors are chained and the lot empty -- he may be able to do business pretty much as normal.
At least for a while.
Eventually -- like when there are no new shipments of vehicles, parts or supplies arriving at the dealership -- employees will start to figure it out, and the word will spread.
A former dealership general manager I know told me he absolutely would keep his mouth shut and keep everyone in the dark for as long as possible.
But what would you do?