For roughly 21/2 years, Chrysler LLC co-President Tom LaSorda has been peddling his company, according to documents filed in U.S. Bankruptcy Court.
He met with other automakers in search of a partner or a buyer for Chrysler -- in whole or part. But only Fiat S.p.A. said yes.
In-depth talks with Nissan-Renault and General Motors fizzled.
In June 2008, Chrysler floated a proposal for ties with Toyota Motor Corp. Toyota said no in July. Chrysler tried Volkswagen AG. Again, no.
During the first half of 2008, Chrysler discussed potential projects with India's Tata Motors, South Korea's Hyundai-Kia Automotive Group and a pairing of Magna International Inc., North America's largest supplier, and Russian automaker GAZ. No. No. No.
On Dec. 10, 2008, LaSorda requested a meeting with the president of Honda Motor Co. One day later, Honda said no.
For the full tale of LaSorda's search, see autonews.com/chryslerhunt.