DETROIT — Chrysler LLC aims to reassure consumers it will do business as usual: Factory warranties will be honored, dealers will have cars and trucks to sell, buyers will get financed.
To craft that message, Chrysler will work closely with its principal advertising agency, BBDO Detroit — which also is the automaker's second-largest unsecured creditor, owed $58.1 million.
Chrysler spokeswoman Jodi Tinson said Friday, May 1, that the company will continue to advertise while it reorganizes under Chapter 11. The company planned to run ads Sunday in newspapers in the 50 largest U.S. cities, and today, May 4, in The Wall Street Journal, The New York Times and USA Today. The ads begin: "We're building a new car company."